Human Resources & Training Solutions
And Brand Your Organization as a Great Place to Work
The Power of Social Media
I found this video through a link on Twitter. It’s a splendid way to inform in a fun manner and it didn’t lecture or cause someone to fall asleep from boredom. It’s a creative way to get the message across. But it does so much more.
After I watched the video, I definitely got the message AND I had a smile on my face. I couldn’t help but notice all the “actors” in the video. Happy, healthy, and yes, productive employees. In case you haven’t noticed – I have a thing for happy, healthy, and productive employees. The “actors” not only got an important message across in a fun manner, they told a story about what a great place it is to work at Brant Community Healthcare System!
If people watch this video and think about hospitals, Brant Community Healthcare System will probably stand out and be remembered. In fact it was chosen as one of Hamilton-Niagara’s Top Employers for 2011. After watching the video, I thought of the following questions for the team at Brant Community Healthcare System.
- Who came up with the idea? (Was it an internal idea?)
- How was it filmed? (It actually looks like it was filmed by employees using a regular but good video camera).
- Was it expensive to put together?
- Is everyone portrayed in the video as employees actual employees? (Probably – yes!) Who did you decide would be in it?
- Is the band Doctor Doctor a real band? And are they really Doctors?
- How did you get Mr. Gretzky Sr. involved?
- Are you getting more calls from people wanting to work with your organization?
- What’s the feedback been from patients?
- What’s the feedback been from the community?
- Did you recognize the people who put this together?
This is an example of the power of social media. Kudos to Brant Community Healthcare System for getting across an important message, enhancing employee engagement, AND telling a bit of a good news workplace “story”! It’s impressive company branding which helps with recruiting talented candidates and retaining them!
Is your workplace a great place to work? How do you get important messages across? Do you involve your employees? Do you have FUN @ WORK? What is your company brand? Give us a call to discuss further.
And Mr. James Hornell, President & CEO, if you are reading this, please answer the questions!
I’m washing my hands AND I’m sure many others are as well, Joanne
Joanne Royce, Royce & Associates, Human Resources & Training Solutions
Creating Happy, Healthy, & Productive Workplaces!
Yes Dr.Dr. Is a real band and have been playing fir 25 years. The only one not working at the hospital is yours truly. If you check the credits of the video it will tell you who filmed it. Hope this was helpful. Sincerely Forbes Brand lead vocals Dr. Dr.
Comment by Forbes Brand — April 14, 2011 @ 5:35 pm
Hi Forbes: Thanks for stopping by to comment and to answer my question about the band. Mr. James Hornell returned my phone call and answered all my questions too…on the day this post went live! I’ll be posting his answers next week. It’s great that you’ve had a wonderful creative outlet for 25 years. You might enjoy my post on Phil the Guitar Guy (also the IT guy) @ http://www.royceassociates.com/phil-the-guitar-guy-a-story-of-success/. I like hearing stories like this! I just found out that my web guy is a closet musician as well.
Comment by Joanne Royce — April 15, 2011 @ 10:10 am